About the programme
What is SuperGold?
SuperGold - or the ‘gold card’ - gives our seniors golden opportunities to stretch their money further. SuperGold is one way the government and New Zealand businesses can say thank you or tēnā rawa atu koe for everything our older people have done for Aotearoa, by raising families, working, or helping in the community.
What are some of the numbers around SuperGold users?
New website and app launched in October 2019.
Over 100,000 app downloads.
Over 47,000 website visits per month (on average).
Emails to over 315,000 cardholders, 11 times per year, with an open rate in excess of 60%.
Social media reach of over 135,000 (total monthly avg.).