Card shopping tips
This page gives you information on some of the key card shopping tips and discount conditions. It also details what you can do if you experience any problems using your card at a SuperGold Card Business Partner.
Card shopping tips
Your SuperGold Card is your key to savings with the SuperGold Card Business Partners. You should use your card at every opportunity regardless of how small the purchase.To help you gain the most out of your card we suggest you:
- take your card with you everywhere you go
- look for the "SuperGold Cards Welcome" stickers displayed at SuperGold Card Business Partners
- show your card to receive your discount when shopping at SuperGold Card Business Partners
- shop around and compare prices before making a purchase, the SuperGold Card does not guarantee you the best price.
General discount conditions
- The SuperGold Card business discounts apply to SuperGold cardholders only. They do not apply to family members or friends.
- Unless otherwise stated, the SuperGold Card discount can not be used in conjunction with any other offer. Make sure you ask the business offering the discount whether there are any such conditions before making a purchase.
- Always ask what the normal quoted price is before asking for the SuperGold Card discount or presenting your card. This will help ensure you receive your full discount.
- Present your SuperGold Card at the time of booking or prior to making your purchase. Some businesses may find it difficult to process a discount once a transaction has been completed.
Complaints and feedback
If you have difficulties in obtaining discounts from any SuperGold Card Business Partner, and you have made an attempt to resolve the issue personally without a successful outcome, please advise the SuperGold Card Centre on 0800 25 45 65 or send us an email, so the matter can be investigated.If you have concerns with the quality of goods or services you have received, you will need to take these up with the retailer or supplier.
Organisations such as the Consumers' Institute, the Ministry of Consumer Affairs or Citizens Advice Bureau may assist with further advice.
If you discover a business offering discounts to seniors and they are not listed in this directory or on the SuperGold Card website, please advise the SuperGold Card Centre on 0800 25 45 65 or send us an email. We will contact these businesses and invite them to register with the programme.
It is free for businesses to join the SuperGold Card Business Partner programme.

