Benefits of being a SuperGold Business Partner
Becoming a SuperGold Business Partner offers businesses a unique opportunity to be profiled in front of the influential and rapidly growing New Zealand seniors market. If your business is currently marketing itself to seniors and veterans or has any future plans to do so, then you should strongly consider becoming a SuperGold Card Business Partner. This page overviews the importance of the seniors market and the benefits of joining the SuperGold Card Business Partner programme.
Put your business in front of over 520,000 customers
The SuperGold Card will become one of New Zealand's largest discount and entitlement card programmes from the day the programme is launched in late August 2007.Over 520,000 seniors and veterans will automatically receive a SuperGold Card and this number will grow by around 35,000 cardholders each year, rising to over 1 million cardholders as the baby boomers market become eligible to receive a card over the next two decades.
Becoming a Business Partner to the SuperGold Card programme offers your business with a unique opportunity to be profiled to this sizeable market demographic.
The seniors market
New Zealand's seniors are a powerful market and are growing in terms of their size and spending power.
In general, this group of consumers are concerned about receiving genuine value for goods, and have time to shop around for the best deals. They are also very loyal and reward businesses who are good to them.
The SuperGold Card Business Partner programme is all about bringing this influential market to supportive businesses, to the benefit of both seniors and the businesses involved.
Your invitation to become a SuperGold Business Partner
The New Zealand Government is inviting businesses to join the SuperGold Card programme as Business Partners.Partnership is free and requires only that you:
- provide a credible, genuine discount/value added offer/benefit to SuperGold cardholders that is specific to SuperGold cardholders
- agree to the Business Partner terms and conditions
- ensure you train ALL staff about your SuperGold Card offer so when the SuperGold Card is presented they are able to action all offers in the appropriate manner.
Business Partner benefits
As a Business Partner to the SuperGold Card programme, your business will benefit from:- receiving membership recognition to one of New Zealand's largest discount and card entitlement programmes, catering to one of the country's fastest growing and influential market demographics
- free inclusion on the SuperGold Card website, which provides additional information and the opportunity for you to offer "real-time" offers, discounts and specials to cardholders
- free window decals (stickers) and point of sale materials promoting your business as a SuperGold Card Business Partner
- being able to promote business membership of the SuperGold Card programme through your own marketing channels and through opportunities provided by SuperGold's own extensive nationwide marketing and communications campaigns
- local recognition that your business is providing support to seniors and veterans.
